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The Aviva 3-5 year strategy has been built upon 3 key pillars: Child, Health and SME. Each of these pillars plays a pivotal role in our long-term strategy and so, we have been building our propositions around them. After the launch of multiple propositions around Child, we now proudly present the SME proposition – Aviva BIZPRO.
Aviva BIZPRO has been built to address the key and unique needs of the Next Gen Businessman. This proposition offers an SME the option to plan his future by securing himself for his family and for his business by giving him the opportunity to acquire Additional Income and Capital Protection.
In-depth consumer research conducted by us has led us to understand the specific financial needs of the Next Gen Businessman. Our research workshops have identified that the key characteristic which defines the needs of the Next Gen Businessman is the fact that he wears the multiple hats of Key Man, Chief Wage Earner as well as that of an Employer. His main interests, therefore, are vested in Business Continuation, concern for his own Health, Wealth Creation for family and Financial Protection in case of an unforeseen event.
Aviva BIZPRO solutions is a unique proposition that offers the SME the option to choose from a wide range of products, such as, Aviva Affluence, Aviva Wealth Builder, Aviva Health Secure and Aviva Life Shield Platinum according to his specific needs. The Next Gen Businessman opt from a variety of combinations within this proposition.
The 4-in-1 Aviva BIZPRO proposition that we can offer to our target segment includes:
This 4-in-1 proposition may be bought together or in any sub-combination by the customer, basis his unique need status.
With the aid of this SME proposition, you will now be able to reach out to the largely untouched SME population with a multitude of options and choices. And, the icing on the cake is that you can present this target segment with tailor-made solutions to help them secure their future.
Wishing you all the best in making this proposition a big success!